Technical Content Marketing Services

Translating B2B tech products + services into plain language since 2001.

What is technical content marketing?

Tech content marketing is all about creating and sharing meaningful tech content that attracts and converts prospects into customers and customers into repeat buyers.

It powers your tech business with targeted traffic no matter the marketing channel you’re using. And not just any traffic, but organic traffic. The main difference with organic traffic is that it’s from people who are actively looking to solve their problem.

More important for you, they’re looking to solve work problems. They find your tech company’s information because it offers solutions for them at work.

What they do after finding you is the critical part of this traffic. Active people are better than passive searchers who scroll past content without digesting any of it.

You want them to read, consume, share, and take action after seeing your content. 

Why work with Julia?

Spacebarpress Media is the technical content marketing business from Julia Borgini.
My clients are some of the largest tech companies in the world, where B2B enterprise-level copywriting is standard.

After working with brilliant, hard-working marketers and tech professionals as a technical copywriter, I know what makes great B2B tech copy. I’ve spent 20+ years writing copy and helpful content for B2B technology companies looking to make their copy less “tech-y” and more human.  

Writing technical content + copy for B2B tech companies like yours is hard and not everyone can do it. You need the right combination of marketer + copywriter + Geek to craft that content and copy.

That’s why my clients work with me.

I can translate their products & services into the benefits their customers are looking for by translating their tech magic into plain language everyone can understand.

Developers and QA analysts appreciate the tech angle I bring to the writing, while C-suite execs respond to the benefits and educational approach.

Meanwhile, organic traffic increases because you’re speaking directly to business prospects at all phases of the B2B buying cycle. When done right, tech content marketing builds trust with people by showing who you are as a company and why you’re worth listening to. When you do that, prospects stick around, dig deeper into your information, and eventually, buy.

Without the technical copywriting and content marketing, you’re left with outbound marketing, the odd referral, and a lucky day on the search engine roulette wheel. 

That sounds good, right? But don’t take my word for it.

Companies like like TechTarget, Wealthsimple, Taboola, and CGI trust me to make their content marketing more human.

Technical Content Marketing Services

Copywriting

You’ve already developed your tech content marketing strategy and just need help executing. Your in-house copywriters are handling the sales-related content and copy. — you need someone who can handle the beginner and intermediate educational content for those just starting their solution search.

Whether it’s bylined blog posts, ghostwritten articles, or short eBooks that educate and inform, I can do it. I’ll get your projects done efficiently, accurately, and without a lot of guidance.

Repurposing

If you’ve already got a library of amazing tech content that’s working well for you, congrats! High five! You can 2X or 3X on your investment by repurposing it into other valuable and useful content for your prospects and clients.

Whether you want to turn a big asset into many smaller ones, or go the other way, I can help.

Editing + Proofreading

Some of my clients have created some great tech content marketing but aren’t sure if the grammar’s correct. Or think the punctuation might be “off” somehow. As the former manager of a team of writers and holder of the style guide at over 10+ B2B tech companies, I have the experience to help smooth out your content.

Send it to me and I’ll do an edit where I’ll check it for grammar, spelling, style, and punctuation issues. I can even do a final once-over of your content marketing before you publish them. Send me the final version of your document or PDF and I’ll look for any minor text and formatting errors for you.

Pricing for Technical Content Marketing Services

These are the only copywriting packages I’m offering at the moment. They were chosen based on past experience with B2B tech clients, what they need, and what they ask for. 

No matter your choice, you get my commitment to deliver copy that’s authentic, original, technically accurate, meets your style guidelines, and connects with your B2B tech audience. 

Blog/Article Writing Packages

3 Post Package

~750-1,500 words each
$ 1,100
  • Tech topic + market research
  • SEO keywords
  • Creative copy for 3 blog posts/articles
  • Editing + proofreading
  • Two rounds of revisions
  • 2 FREE social media posts per post

5 Post Package

~750-1,500 words each
$ 1,725
  • Tech topic + market research
  • SEO keywords
  • Creative copy for 5 blog posts/articles
  • Editing + proofreading
  • Two rounds of revisions
  • 2 FREE social media posts per post

7 Post Package

~750-1,500 words each
$ 2,525
  • Tech topic + market research
  • SEO keywords
  • Creative copy for 7 blog posts/articles
  • Editing + proofreading
  • Two rounds of revisions
  • 2 FREE social media posts per post

Lungo Article

1,500-2,000 words
$ 625 each
  • Creative copy for 1 long-form article
  • Tech topic + market research
  • SEO keywords
  • Editing + proofreading
  • Two rounds of revisions
  • 2 FREE social media posts

Doppio Article

2,500+ words
$ 745 each
  • Creative copy for 1 long-form article
  • Tech topic + market research
  • SEO keywords
  • Editing + proofreading
  • Two rounds of revisions
  • 2 FREE social media posts

Short eBooks & White Papers

When it’s time to bring out the big guns (or flame thrower) for the middle- or bottom- of your customer funnel, a short eBook or white paper is just the ticket.

Your eBook or white paper will explain your products without buzzwords and sum up the benefits without hype. I’ll make sure to write your story in a crisp, no-nonsense style I’ve honed over my nearly 20 years as a technical writer & copywriter.

For $1,750, you’ll receive:

Repurposing

You already have a library of amazing tech content you want to continue using. Let’s repurpose it into another valuable & useful marketing asset for your audience(s). Whether you want to turn a big asset into many smaller ones, or go the other way, I’ll repurpose it for you.

Big to Small

⬜ -> ▫️▫️▫️
$ 935
  • Repurpose your white paper, webinar, or podcast into:
  • 3 blog posts or LinkedIn articles,
  • a 1-pager/fact sheet, AND
  • social media messages you can use for all 3 assets.

Big to Medium

⬜ -> ◻️
$ 1,650
  • Repurpose your white paper, webinar, or podcast into:
  • 5 blog posts or articles,
  • 2 LinkedIn articles, AND
  • a 2-pager/fact sheet.
  • social media messages you can use for all 3 assets.

Big to Single

⬜ -> ▫️
$ 2,100
  • Repurpose your large white paper, webinar, or podcast into a single short white paper or eBook.
  • Use this asset as a shorter downloadable asset that your audience will still find valuable.
  • It will highlight a different aspect of the larger work while maintaining your tech knowledge and thought leadership.
  • You’ll reach a potentially different audience who might not have had time to read the larger asset.

Editing & Proofreading

You’ve created some great tech marketing assets, but you’re not sure if the grammar’s correct. Does the punctuation look off?

As the former manager of a team of writers and holder of the style guide at over 10+ B2B tech companies, I have the experience to help smooth out your content.

  • Editing < 1,000 words $0.25/word

    Reviewing for grammar, spelling, style, punctuation issues, transitions, wordiness, and tech jargon.
    I may suggest revisions or ask you to rewrite portions.

  • Editing over 1,000 words $0.20/word

    Reviewing for grammar, spelling, style, punctuation issues, transitions, wordiness, and tech jargon.
    I may suggest revisions or ask you to rewrite portions.

  • Proofreading $85/page

    This is the final once-over your marketing assets should get before you publish them. Send me the final version of your document or PDF and I’ll look for any minor text and formatting errors for you.