Crystal clear B2B copy + creativity

Translating B2B tech products + services into the plain language everyone can understand since 2001.

Trusted by clients like TechTarget, Wealthsimple, Taboola, and CGI to make their content marketing less "techy."

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Clients served & counting

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industries served

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articles written & published

Tech-heavy content doesn't work in today's B2B world.

You might think it demonstrates your expertise but it usually just confuses buyers. Yes, they need to know the tech specs but it’s not often the tech that gets people to buy.

They’re looking for tech solutions to solve their daily work problems. Make them look good to their higher-ups. Save their companies money over the long-term.

That's why technical copywriting is key.

When done right, it’ll transform your B2B tech business. It explains your tech in language clients understand while bringing more qualified buyers to you. You’ll spend more time crafting a better product and client experience instead of constantly searching for more clients.

I know it works because I’ve been doing it for my B2B tech clients for 20+ years. Since before content marketing and customer success were things to “do.”

Julia is an absolute professional when it comes to writing B2B articles & copy. Choosing Julia for your B2B content needs is a no-brainer -- not only will she tackle your projects with professionalism -- but she'll make sure to get it right so you can publish it quickly & provide engaging, clear content that your readers can use regularly.

close up of a woman sitting in front of a flower bush

Jessica Lulka

Site Editor, TechTarget

Who I work with

My clients are some of the largest tech companies in the world, where B2B enterprise-level copywriting is standard.

They trust me to deliver high-quality writing for their content marketing programs, every time.

But that doesn’t mean I work with everyone. I generally work with1 of 2 types of clients…

B2B Tech Companies

My direct B2B tech clients work in various industries across the spectrum.
They’re too busy to produce the content & copy that generates leads, increases spending from existing clients, earns more referrals, and gets better clients.
They partner with me to increase their educational & instructional content without extra overhead.

B2B Marketing Agencies

My digital agency clients serve the B2B tech industry around the world.
They might be a lean agency without a writing team of their own or a large one that needs help meeting deadlines. Or something in between. They need my help.
They consider me part of the project team and we collaborate to meet their project deadlines.

My work drives results for these companies every day. It saved one client 5 hours per week and increased their publishing volume by 25%. Another used it to sign several Fortune 500 companies to their roster and still sends it out as an education piece to new prospects.

Selected clients include:

Julia delivers copy that hits the mark no matter what subject matter, industry, tone, message, or format required. She delivers beyond basic copy — thinking strategically about what the reader will do next (that all-important conversion most companies are looking for!) She provides a sense of relief that a pro has got your back.

Julia is a phenomenal B2B SaaS writer with a knack for creating engaging, educational content that converts. She’s a pleasure to work with to boot. Highly recommended.

Julia copyedited my book, and what separated her from other editors I’ve worked with was that she took the time to understand the context of the book. Perhaps most importantly, she understood my tone and approach to speaking, so (she) wasn’t just editing content, (she) helped shape my message in my own way.

Julia is an absolute professional when it comes to writing B2B articles and copy. I've worked with her on two different TechTarget sites -- searchDataCenter and IoT Agenda -- and each instance is an absolute delight. Her articles are well researched, well structured, meet the abstract and have crisp, easy-to-edit copy.

Julia was able to work with very limited outside information and support, and was able to turn around a great finished product on time and on budget. Julia instantly understood what we were trying to accomplish, figured out our audience, and provided feedback that leveled up our own understanding. Hoping to work with Julia again!

Julia is great to work with and always produces work that is well-researched, well-written and tailored to each client's specific content requirements (including region, industry, persona, TOV, etc). She has a great understanding of SEO, which is reflected in the success of much of the content she has created for us. I'd definitely recommend her to anyone looking for professionally written content that is aligned with data-driven business goals.

Technical content marketing services

Some copywriters work on a wide range of content marketing projects, but not me. I focus on three main areas that’ll deliver the most value to you and your clients.

Copywriting

I’ll help you execute your content marketing with expert copywriting creativity & skill.

Repurposing

I’ll transform your existing content assets into something new that’ll increase their ROI.

Editing

I’ll review & polish your tech content marketing so it's correct & accurate.

Ready to work with me? Let's talk.

I know that hiring a technical copywriter can be tricky. — not all of us can do what you need. As a first step, fill out my questionnaire to see if we’d be a good fit. I’ll let you know either way so you’re not left wondering. The questions help me guarantee a successful outcome for my clients.

Let's Do It